|
Join one of America's Largest & Most experienced home furnishings retailers
Owning and operating a business is the dream of many individuals. Most of us desire to have more and to become more than what we are today. The reason more people do not have their own business is due to the risks and costs associated with being in business for themselves. As a Dealer you are provided the opportunity to own your business, while reducing the risks and costs of being in business by yourself.
Our Proven Business
Becoming a Badcock Dealer will give you the benefits of a proven business system. Badcock supplies the merchandise and the customer account financing for you without any upfront charges. We provide you with the major elements and support needed to operate a home furnishings store.
By sharing in the investment associated with owning your business, we establish a relationship that leads to our joint success. This enables you to use more of your capital to build your business. The lower start-up costs and reduced initial investment associated with owning a Badcock Home Furniture & More Store make it possible for you to realize more of the rewards that can only be achieved through business ownership.
Where We Are Today!
Being one of America's largest and most experienced home furnishings retailers, it would be easy to reflect on past performance and feel confident that Badcock's industry leadership will continue well into the future. However, it is knowledge of the past that keeps the focus on the future and the unlimited opportunities it presents. The key to long-term success has been Badcock's ability to anticipate change and respond positively to the constantly evolving retail environment.
Realizing the pace of change is faster and more intense today than ever before, a series of targeted and specific strategic initiatives have been implemented throughout the entire Badcock organization which are designed to capitalize on opportunities to increase Badcock's market share. These initiatives will ensure that valued target customers are provided with a shopping experience that exceeds their expectations. The ultimate marketing goal of Badcock is to create a retail environment with a store design that is not only attractive, but assists shoppers in visualizing their dream home. The new Store 2000 concept will be phased into almost all Badcock retail locations over the coming years.
Badcock has gone beyond just a new physical appearance to appeal to target customers. New strategic initiatives address the entire retail operation from training to inventory and advertising to operational support, with each action supporting the next to create the ultimate shopping experience from the customer's perspective.
Our Success
One of the primary areas of focus is on continuing to increase revenues for Badcock Dealers. Numerous operational changes have been implemented to increase the net profit for Badcock owner- operators. As most retailers are faced with tighter margins and higher operating costs, Badcock remains committed to providing opportunities that will contribute to the overall financial strength of the Dealer Network. Dealer profitability has always been and will continue to be a primary objective in all current and future plans.
What Are Our Future Plans?
With over 80% of Badcock stores independently owned and operated, Badcock remains committed to keeping focused on the success and profitability of Dealer Owned and Operated stores. As Badcock increases the number of its stores and market penetration, it is expected that such increases will come from our current Dealers opening additional units and new Dealers joining our team to benefit from the advantages of a Badcock Dealership opportunity.
Through the use of advanced demographics and psychographics we will continue to refine and improve site selection and advertising. By profiling Badcock's Core Target Customer, who presently makes up 33% of the US population, Badcock can model the probability of a store's success, deliver cost effective advertising and thereby increase the profitability of new or existing stores.
With improved site selection and store design, new and remodeled stores will appeal to an even wider segment of the population to include more customers whose incomes may exceed that of present core customers. These enhancements are designed to increase Badcock's market share and overall store profitability.
Our Commitment
Not content to rely on past successes, Badcock is greatly increasing its corporate reinvestment in infrastructure with the intention of improving efficiency and place Badcock in position to capitalize on future opportunities. In addition, Badcock continually seeks ways to improve store operations, customer service, support services, profits and market value of Dealerships.
Badcock is currently operating in the southeastern United States and offering Dealerships in the following states: GA, MS, AL, NC, SC and TN, with future expansion into VA, WV and KY. Badcock Furniture has recently been added to the SBA Registry.
To learn more about the Badcock Home Furniture & More Store franchise opportunity, simply complete the form below.
| 
