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Grease Monkey Automotive Service Franchise
Grease Monkey International
633 17th St., Suite 400
Denver, CO 80202
Total investment required: Up to US$100,000
Investment Range: $120,000 - $220,000
Industry: Automotive Franchise
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Success in a Growing Industry
Grease Monkey is one of the largest vehicle preventive maintenance franchisors not owned by a major oil company. Our independence gives us the advantage of being able to focus on servicing our customers’ needs, rather than selling a specific brand of oil products. It allows more aggressive purchasing power within the industry to supply our franchisees with the products and services they need to build and run a successful operation.
The Grease Monkey organization has more than 200 vehicle preventive maintenance service providers across the United States and in Mexico, and the market potential for Grease Monkey centers continues to increase. According to research data compiled by Automotive News, the number of vehicles sold in the U.S. increased 4% from 1997 to 1998, and 8% from 1998 to 1999, with no slowing of this trend on the horizon. Increased vehicle sales mean even higher potential for the automotive services industry in the coming years.
A Commitment to Success
The majority of Grease Monkey centers are owned by individual franchisees who have made the commitment to take an active part in building their own business. Along with our comprehensive business planning advice, and technical and marketing support, franchise owners benefit from the Grease Monkey brand, distinctive logo and established reputation in achieving success.
Building a successful Grease Monkey operation requires not only solid business experience and management skills, but also the willingness to make a serious dedication of time, energy and financial resources.
A Full-Service Approach
At Grease Monkey, our objective is to help each franchise owner identify and achieve their goals. Our corporate management team has a long history in both franchising and vehicle preventive maintenance and is committed to building strong, lasting and mutually beneficial relationships with our franchisees. We pride ourselves in offering a comprehensive list of support services to our franchisees before, during, and well beyond a center start-up.
Site Selection Assistance
We provide the tools and real estate information necessary for the franchisee to make an informed decision on the correct location for a new center. Our real estate department will help select a Grease Monkey location by evaluating market conditions and trends, population density, traffic patterns, demographics and proximity to traffic-driving influences, such as primary retail centers.
Lease and Purchase Negotiations
Grease Monkey’s real estate department also offers their expertise and guidance in researching property acquisition options and then assists in negotiating the terms for a lease or purchase of the site where the center will be located. We can also recommend qualified real estate brokers to assist with the intricacies of commercial real estate transactions.
Third Party Financing
Franchisees work with our development department to determine the financing options available. We then provide contact names and phone numbers of various lenders familiar with the Grease Monkey Franchise Program to fund the acquisition and construction of a new center.
Center Design and Construction
Whether converting an existing structure or constructing a new building, all facilities are required to meet Grease Monkey International, Inc. standards. We supply prototypical drawings that a franchise owner can take to their architect for adjustment to specific site requirements and compliance with local building codes. We can also assist in locating local contractors, analyzing competitive bids and reviewing plans during all phases of the design and construction process.
Prior to opening, the franchisee and center employees receive intensive, hands-on training on how to thoroughly perform all of the proven and effective Grease Monkey services using the Grease Monkey system of operation. Ongoing support which includes visits from our field representatives, technical training and operations manuals, as well as the employee certification program, help assure that all Grease Monkey centers are staffed and managed to deliver the highest quality service for our customers.
Marketing and Advertising
Grease Monkey has developed a wide range of marketing programs and materials designed to be easily implemented and highly effective in helping franchisees strategically promote their center. Franchisees also have access to a field marketing specialist that can assist with local marketing planning, media placement, special event coordination and the implementation of a comprehensive marketing plan.
Business Management and Accounting
Grease Monkey centers have access to a computerized point-of-sale system that serves not only as the center’s cash register, but as a valuable management tool that enables franchise owners to monitor and improve daily operations. This system can track sales data, product inventory and labor earnings-to-revenue ratio. Its powerful database not only provides customer vehicle maintenance records, but also tracks marketing activities and their effectiveness.
National Account Purchasing
With established vendors and the buying power of over two hundred centers, Grease Monkey has negotiated exceptional national account pricing for all in-center supplies and services.
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